BOND EMERUWA, Co-Director at Nollywood Workshops, is the former chairman of Audio-Visual Rights Society of Nigeria and the former President of Directors Guild of Nigeria. This veteran producer, accomplished filmmaker, and visionary director is a pleasant man to converse with. Bond Emeruwa’s art and craft boldly testify to how the power of film can influence positive changes. He is a developmental filmmaker who teaches and practices what he calls, Edutainment – a genre of filmmaking that is intentional in educating the viewers. Perhaps because of this, social issues that have immediate impact on the life of viewers are expertly woven into the form and content of his stories. Though based in Lagos, he has traveled to different parts of the Nigeria and Africa, to produce and direct short, advocacy films. He has worked with UNICEF on several projects. Among the projects are Dan Biirni, an advocacy film in Hausa language, One Latrine, a documentary film, and Newman Street, an advocacy film on Malaria – and health, generally. He also partnered with some NGOs on advocacy projects on Ebola, Corona Virus, Gender Violence, etc., The advocacy films are geared towards helping mainly those who live in the rural areas to key into important health issues. They promote instant education that can help the neglected and marginalized rural dwellers by providing them access to the information that can save their lives. He has also produced feature films on various important topics. Bond Emeruwa spoke with Kolawole Olaiya of Nollywood In Review in Lagos, Nigeria, in July of 2024. It was an eye-opening conversation on edutainment films, script development, and the way film can become an important tool of education. Our conversation on how social media can collaborate with Nollywood to measure the impact of films on society should be of interest to film students and scholars.